How the next generation is built around money. And how to earn their trust.
Keynotes and workshops for housing, mortgage, and financial audiences, backed by six years of research with more than 10,000 millennials and Gen Z.
As seen in
Half your clients are avoiding you. I study why.
Most of the people you’re trying to reach are anxious about money, don’t trust institutions, and would rather avoid the conversation than have it. That’s not a marketing problem. That’s a trust problem, and it doesn’t get solved with more information.
I’ve spent six years measuring exactly how the next generation feels about money and homes. And I’ve spent longer than that, starting as a social worker, learning how trust actually gets built with people who have stopped giving it away.
“Kristin provides a perspective on the current pool of consumers that few in the industry do. Her ability to cover the demographics of the next generation of buyers is invaluable to any group that wants to understand their clients. And who doesn't?”Rob Chrisman, Chrisman LLC
Signature keynotes and workshops
Three talks, one thread: trust. Every one of them pulls fresh cuts from the NextGen dataset for your audience.
500+ stages. 150+ organizations. One question: what does it take for the next generation to trust you?
The research is hers.
Since 2020 Kristin has authored the NextGen Homebuyer Report with National MI, one of the longest-running datasets on how millennials and Gen Z think about money and homeownership. In 2026 the work went one layer down: how each person is built around money. That study became a free quiz, Built Like That, that a room can take live.
- Researcher10,000+ millennials and Gen Z since 2020. nextgenhomebuyer.com
- BuilderBuilt Like That, the quiz on how you’re built around money. builtlikethat.co
- FounderFirstHome IQ, homebuyer education through trusted professionals. firsthomeiq.com
“Kristin brings an incredible stage presence with passion, and her message is more important than ever. It's actionable and meaningful.”Amir Syed, Founder, GO! Coaching
“Kristin is a fantastic presenter. We have partnered with Kristin for over 8 years to deliver presentations and research, and our customers are always asking for more.”
“Kristin brings energy and a unique perspective to the stage. I have worked with her for over 10 years, and she always brings incredible thought leadership and value to the companies she works with.”
“Kristin's approach to building trust is both refreshingly innovative and deeply essential. With a rare blend of empathy and authority, she commands the stage and captivates the room. Her infectious energy and clear, actionable strategies reshape how professionals build genuine, lasting connections with their clients.”
Companies Kristin has worked with
Booking questions, answered
What does Kristin Messerli speak about?
Trust, money, and the next generation of buyers. Her signature keynotes are The Trust Deficit (why capable buyers stall, avoid, and disappear, and the five-step TRUST Framework), Built to Buy (the money builds behind every homebuyer, from her 2026 study), and Authenticity in the Age of AI. She also speaks on NextGen homebuyer trends, women and wealth, and earning attention in an age of distraction.
Who is she a fit for?
Mortgage lenders, real estate brokerages, banks and credit unions, housing and real estate associations, and financial educators. She has spoken to more than 500 audiences, including the Mortgage Bankers Association, the National Association of Realtors, the American Bankers Association, and Harvard Business School.
What formats does she offer?
Keynotes of 45 to 60 minutes (adjustable to 30 or 90), workshops from 90 minutes to a half day, webinars, panels and moderating, and executive briefings. Built to Buy can run as a live session where the whole room takes the Built Like That quiz and the results go on screen.
Is the content customized for our audience?
Yes. Every engagement starts with a call, and Kristin pulls fresh cuts from the NextGen dataset for your market or segment. Attendees get slides and a one-page takeaway they can use the next day.
Book Kristin for your next event.
Keynotes and workshops for housing, mortgage, and financial audiences. She replies to every inquiry herself, usually within two business days.